This is a business run by Paul and Claire over at TheBigMuscle, they’ve been running for a good few years now and after competing a few projects together they decided to let me loose on their eCommerce site which until now was running from static HTML they were having to update by hand every time a sale was made!So, in I step, the concept design was done via a graphic artist they know and work closely with, I tweaked it to suit my new best friend Magento. Using Magento allowed us to do all sorts of detailed work with the site without managing lots of different areas, one such area is the advanced multi-store features Magento offers. Essentially we are running each of their sites (at time of writing UK, Ireland, France and Germany to follow in a few days time) through the one installation, using the same product catalogue, the same payment gateways and the same delivery options (where we want to of course) to ensure minimum content reproduction. Using Magento we can give a single product several different names depending on the store you are visiting – the obvious use here is for language changes.

Frankly I could talk all day about the many different areas covered on this project, the short run down is a feature rich Magento installation, some heavy on-site search engine optimisation including country specific domains and full re-working of their Google Adwords campaign. We’re not leaving any stone unturned on this one so expect a Wordpress blog accompanying Magento in the new year.

As ever with the eCommerce sites, be careful you’re on a live store here…

http://uk.dungarees-online.com

http://ie.dungarees-online.com

http://fr.salopettes-online.com