This project has been up to now purely a Search Engine Optimisation task working alongside another SEO consultant. There was a complete refresh of the key SEO factors of the site, from title and keyword tags to updating Google site-maps and adding breadcrumb style links.
The website is built on a custom CMS and eCommerce system written in PHP, hence it was necessary to delve in and work around unfamiliar code to fully implement the required changes.










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