Walk Right Podiatry is one of my first and best clients (I have to say that because it’s my fiance’s business!). This is the second incarnation of the website and forms part of the recent re-branding we performed on the business, focusing on private practice quality. For me it forms part of the leap in design standards I’ve started to achieve to compliment the high standard of code.
Underneath the site is based on Wordpress for the first time, as the initial website was using Website Baker and the transition to Wordpress has been flawless. Design wise we needed to portray the high standard of her clinic and generally bring the website (and hence business) up to date, whilst the site is accessible and taken the older visitor into account it is very much positioned towards younger affluent audiences looking for high quality private podiatry. I’m particuarly happy with the Services page which has benefited from some attention to detail in terms of typography and content layout.
As of writing the site isn’t 100% complete, there’s some extensive search engine optimisation work to perform over the next couple of weeks including a re-write of all the content, a custom appointment form to be dropped in featuring jQuery validation and submission and the blog side of the template to finish where I’m going to force her to reap the benefits of social media marketing.
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